1. Introduction
- What cookies are: Briefly explain what a cookie is, e.g., “A cookie is a small text file that a website stores on your device to remember information about you and your preferences”.
- Why you use them: Explain the purpose, such as “We use cookies to improve your experience, provide services, and analyze site usage”.
2. Cookie categories and purpose
- Categorize cookies: Separate cookies into categories like Essential, Analytics, and Marketing/Advertising.
- Provide a list:
- Essential Cookies: Explain their function, such as “These are necessary for the website to function properly, like keeping you logged in or remembering your shopping cart”.
- Analytics Cookies: Explain their purpose, such as “These help us understand how visitors use our website so we can improve it. An example is Google Analytics, which uses cookies like
_ga“. - Advertising/Marketing Cookies: Explain that these cookies track user behavior to show more relevant ads, and mention any data they collect.
3. Third-party cookies
- Identify third parties: List any third parties that may place cookies through your site, like Google Analytics or DoubleClick.
- Link to their policies: Provide direct links to their privacy policies so users can learn more.
- Describe data sharing: Explain why data is shared with these third parties.
4. Managing cookies and user rights
- Consent and withdrawal: Explain that users will be asked for consent and have the ability to withdraw it at any time.
- Browser settings: Provide instructions on how to change their browser settings to block or delete cookies.
- Consent management tool: If you have one, link to your cookie consent management tool where users can change their preferences.
- Other rights: Mention other user rights, such as the right to access or delete their data.
5. Policy information
- Revision date: Include a “Last Updated” date at the beginning or end of the policy.
- Contact information: Provide contact details for any questions.
